About National Breast Cancer Foundation

The National Breast Cancer Foundation (NBCF) is Australia’s leading national body funding game-changing breast cancer research with money raised entirely by the Australian public.

Our mission is simple: stop deaths from breast cancer. How? By identifying, funding and championing world-class research – research that will help us detect tumours earlier, improve treatment outcomes, and ultimately save lives.

In order to make their site more interactive and drive deeper engagement with their visitors, NBCF asked Spark to help them implement 2 different types of custom widgets.

The first enables visitors to put together a personalised “bucket list”. This allows them to populate their list by selecting from a list of suggestions or by typing in their own custom items. Once the list is complete, the user can choose to email a copy to themselves, with the system automatically generating a PDF version of the list for maximum portability.

The second allows NBCF to create and embed various types of polls on their site not only to increase engagement but also to prompt visitors to think deeper about breast cancer and their role in helping to find a cure.

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