In order to make their site more interactive and drive deeper engagement with their visitors, NBCF asked Spark to help them implement 2 different types of custom widgets.
The first enables visitors to put together a personalised “bucket list”. This allows them to populate their list by selecting from a list of suggestions or by typing in their own custom items. Once the list is complete, the user can choose to email a copy to themselves, with the system automatically generating a PDF version of the list for maximum portability.
The second allows NBCF to create and embed various types of polls on their site not only to increase engagement but also to prompt visitors to think deeper about breast cancer and their role in helping to find a cure.