In 2018 PIM undertook a brand redesign and required a fresh, updated website to coincide with the launch of their new brand. Under Dunham’s direction they tasked Spark with bringing their new brand to the web.
Based on their new logo and branding guidelines we worked with them to put together a full style guide and website design document. From this we set up a new WordPress site for them and brought the designs to life.
Like any not-for-profit, fundraising is critical to PIM’s ability to continue to operate so we set up a conversion-focused online donation process, allowing them to maximise donor engagement with minimal administrative effort.
Visitors to the site can subscribe to PIM’s newsletter in MailChimp, or if they prefer they can subscribe to one or more of PIM’s individual Patrols, enabling them to make sure their communication is always targeted to the right recipients.